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Things You Need To Know About Google Penguin 4.0 Update

The Google Penguin 4.0 Update is now part of the core algorithm of Google. After two years of waiting the Google Penguin is updated.

Today, Penguin is real-time. Penguin is a filter that is made to get websites that are spamming in the search results of Google. Because, the spamming systems of Google could not capture it. The penguin was introduced in the year 2012. In the past, the websites that were affected by penguin needed to be refreshed at the same time for a certain period of time. The main purpose of penguin was to capture spam websites. These websites will be penalized. Then the next penguin update was in the year 2014. In order for websites to be free when captured by the penguin 3.0, they must wait for two years. Now, you can say goodbye to these long delays. Since there was an update with the penguin, the data of penguin will be refreshed in real time, meaning there is a faster response after you are done with reindex the webpage. The regular process of Penguin is that it will capture and also release the web pages. This kind of Penguin is much more specific with web pages. Google, also states that this new Penguin is much more granular. Which means it affects more finer granularity than websites. It does not mean that it will only affect web pages. The new Penguin 4.0 only affects a certain page or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.

Below are some key points about Real Time Penguin:

A. The signal of the Penguin whether it be positive or negative it will be recalculated on crawl. Link Detox Boost is the best tool in testing and trying the effects of the links.

B. The new Google Penguin does not only affect the whole website. This actually has an effect to all the levels like the folders, pages, domain, keyword groups and keywords. Which means that these will all go in the rankings will be affected by the Penguin algorithm.

C. It is more difficult to diagnose small penguin penalties.

D. Because the new Penguin is more granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.

E. The Link Detox has a subfolder analysis and this is very popular since it can easily diagnose and fix problems with any ranking issues.

F. The Filter Slice Feature of the Link Detox is really helpful in analyzing the groups of source domains, kinds of links, countries groups of keywords and many more.

According to Google, Penguin 4.0 will be last Penguin update.

Source: http://mompreneurmedia.com/online-marketing-mistakes/

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